University of Guyana Library

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Churchill, Gilbert A.

Basic marketing research / Gilbert A. Churchill. - - Chicago : The Dryden P., 1988. - xviii, 765 p. : ill., charts, diagrs. photos, grpahs.

ISBN: 003022989 (pbk).

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415 .2 C49