| 000 -LEADER |
|---|
| fixed length control field |
00544nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140721141700.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140721b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
003022989 (pbk). |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .2 C49 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Churchill, Gilbert A. |
| 9 (RLIN) |
16115 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Basic marketing research / |
| Statement of responsibility, etc |
Gilbert A. Churchill. - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago : |
| Name of publisher, distributor, etc |
The Dryden P., |
| Date of publication, distribution, etc |
1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 765 p. : |
| Other physical details |
ill., charts, diagrs. photos, grpahs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
DUL |
| Source of classification or shelving scheme |
|