Why target market? /
Richard Weylman.
- Atlanta, GA : The Idea Network, 1990.
- Video cassette.
- 21 mins.
- (How to effectively target market and increase commissions) Part 1. .
Segment 1. : Why target market? A real life view of today's market place. Presents the case for targeting market in a dynamic & informative way. Explains clearly how the market is fragmenting and why target marketing is the key to higher activities and commissions.