University of Guyana Library

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Wilson, Mike

The management of marketing / Mike Wilson. - 2nd ed. - Hamphire : Wildwood House, 1989. - xvi, 169 p. : diagrs. - (Gower business enterprise series) .

ISBN: 0704506092 (pbk.)

Subjects--Topical Terms:
Marketing --Management.
Marketing audits.

LC Class. No.: HF5415.13 / W54 1989