000 -LEADER |
fixed length control field |
00616nam a22002177a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210412094550.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140725b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0704506092 (pbk.) |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
W54 1989 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wilson, Mike |
245 14 - TITLE STATEMENT |
Title |
The management of marketing / |
Statement of responsibility, etc |
Mike Wilson. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Hamphire : |
Name of publisher, distributor, etc |
Wildwood House, |
Date of publication, distribution, etc |
1989. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 169 p. : |
Other physical details |
diagrs. |
490 ## - SERIES STATEMENT |
Series statement |
(Gower business enterprise series) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
|
Topical term or geographic name as entry element |
Marketing audits. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Entry Department |
DUL |
Source of classification or shelving scheme |
|
Verified |
SM |