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Rangan, V. Kasturi

Business marketing strategy : concepts and application / V. Kasturi, Rangan, Benson P. Shapiro, Rowland T. Moriarty. - Chicago : Irwin, 1995. - xiii, 354p. : charts, graphs, - (Irwin series in marketing) .

ISBN: 0256169101 (pbk.)

Subjects--Topical Terms:
Marketing --Management.
Product management.
Industrial marketing management
Marketing --Management --Case studies.

LC Class. No.: HF5415.13 / R25