| 000 -LEADER |
|---|
| fixed length control field |
00853nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210412101024.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140728b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256169101 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
R25 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rangan, V. Kasturi |
| 9 (RLIN) |
2947 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business marketing strategy : |
| Remainder of title |
concepts and application / |
| Statement of responsibility, etc |
V. Kasturi, Rangan, Benson P. Shapiro, Rowland T. Moriarty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago : |
| Name of publisher, distributor, etc |
Irwin, |
| Date of publication, distribution, etc |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 354p. : |
| Other physical details |
charts, graphs, |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
(Irwin series in marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
|
|---|
| Topical term or geographic name as entry element |
Product management. |
| 9 (RLIN) |
3715 |
|
|---|
| Topical term or geographic name as entry element |
Industrial marketing management |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
3705 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shapiro, Benson P. |
|
|---|
| Personal name |
Moriarty, Rowland T. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
DUL |
| Source of classification or shelving scheme |
|
| Verified |
SM |