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Perreault, William D

Basic marketing : a global managerial approach / William D. Perreault, E. Jerome McCarthy. - 12th ed. - Boston, Mass. : Irwin / McGraw-Hill, 1996. - xxvi, [866] p. : ill., charts chiefly col. photos, graphs, maps. - (The Irwin series in marketing) .

ISBN: 0256139903

Subjects--Topical Terms:
Marketing --Management.

LC Class. No.: HF5415.13 / P47 1996