Basic marketing :

by Perreault, William D

Additional authors: McCarthy, E. Jerome. Series: (The Irwin series in marketing) Edition statement:12th ed. Published by : Irwin / McGraw-Hill, (Boston, Mass. : ) Physical details: xxvi, [866] p. : ill., charts chiefly col. photos, graphs, maps. ISBN: 0256139903. Subject(s): Marketing -- Management. Year: 1996 Reviews from LibraryThing.com: