University of Guyana Library

Normal view MARC view ISBD view

Marketing management / [et. al]. - Richard P. Bagozzi ... - Upper Saddle River, N.J. : Prentice-Hall Inc., 1998. - xxii, [740] p. : ill., charts, photos., graphs.

Includes bibliographical references.

ISBN: 0023051620

Subjects--Topical Terms:
Marketing --Management.

LC Class. No.: HF5415 .13 M35