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Kotler, Philip

Marketing management : analysis, planning, and control / Philip Kotler. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, 1984. - xxi, 792 p. : graphs, map.

ISBN: 0135580242 (pbk.)

Subjects--Topical Terms:
Marketing management.

LC Class. No.: HF5415 .13 K68 1984 (a)