000 -LEADER |
fixed length control field |
00580nam a22001937a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210408101737.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140818b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0135580242 (pbk.) |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 .13 K68 1984 (a) |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
245 10 - TITLE STATEMENT |
Title |
Marketing management : |
Remainder of title |
analysis, planning, and control / |
Statement of responsibility, etc |
Philip Kotler. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Englewood Cliffs, N.J. : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
1984. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 792 p. : |
Other physical details |
graphs, map. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing management. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Entry Department |
sys |
Source of classification or shelving scheme |
|
Verified |
YR |