Jeannet, Jean-Pierre
International marketing managment : strategies and cases /
Jean-Pierre Jeannet, Hubert D. Hennessey.
- Boston : Houghton Mifflin, 1988.
- xviii, 873 p. : ill., charts, diagrs., photos, tables. Accompanied by Instruction's manual.
039535675X
Marketing --Management--Cases studies.
HF5415.13 / J43