| 000 -LEADER |
|---|
| fixed length control field |
00755nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210408102916.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140818b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
039535675X |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
J43 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jeannet, Jean-Pierre |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing managment : |
| Remainder of title |
strategies and cases / |
| Statement of responsibility, etc |
Jean-Pierre Jeannet, Hubert D. Hennessey. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Houghton Mifflin, |
| Date of publication, distribution, etc |
1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 873 p. : |
| Other physical details |
ill., charts, diagrs., photos, tables. |
| Accompanying material |
Accompanied by Instruction's manual. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Cases studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hennessey, Hubert D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Entry Department |
DUL |
| Source of classification or shelving scheme |
|
| Verified |
SM |