| 000 -LEADER | |
|---|---|
| fixed length control field | 00917cam a2200253 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19012243 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210112135946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160311s2016 caua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781613083390 (ebk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UG |
| Transcribing agency | UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | L46 (ebk.) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leland, Karen T. |
| 245 14 - TITLE STATEMENT | |
| Title | The brand mapping strategy : |
| Remainder of title | design, build, and accelerate your brand / |
| Statement of responsibility, etc | Karen Tiber Leland. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United States : |
| Name of publisher, distributor, etc | Entrepreneur P., |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [xxii], 178 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| Topical term or geographic name as entry element | Entrepreneurship. |
| Topical term or geographic name as entry element | Management |
| General subdivision | Technological innovations. |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Entrepreneurship. |
| Source of heading or term | bisacsh |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | E-book |
| Uniform Resource Identifier | https://drive.google.com/file/d/1YQ2Dfv5HwBb5j6J5z0TvoJczfp9yLNAB/view?usp=sharing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Entry Department | TS-KS |
No copies available.