| 000 -LEADER |
|---|
| fixed length control field |
00764cam a22002294a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
11767525 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210324110600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990726s2000 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072894822 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
P47 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing : |
| Remainder of title |
a global managerial approach / |
| Statement of responsibility, etc |
William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Irwin/McGraw-Hill, |
| Date of publication, distribution, etc |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, [629] p. : |
| Other physical details |
ill. (some col.), charts, photos, ports., graphs, maps. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
(The Irwin /McGraw Hill series in marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
SS |
| Verified |
SM |