Essentials of marketing :

by Perreault, William D

Additional authors: McCarthy, E. Jerome -- (Edmund Jerome) Series: (The Irwin /McGraw Hill series in marketing) Edition statement:8th ed. Published by : Irwin/McGraw-Hill, (Boston :) Physical details: xxvii, [629] p. : ill. (some col.), charts, photos, ports., graphs, maps. ISBN: 0072894822 (pbk.). Subject(s): Marketing. Year: 2000 Reviews from LibraryThing.com: