| 000 -LEADER | |
|---|---|
| fixed length control field | 00749cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2316969 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20131028142733.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 811203s1981 ilua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256025355 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | R334 1981 |
| 245 00 - TITLE STATEMENT | |
| Title | Readings in basic marketing / |
| Statement of responsibility, etc | edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Homewood, Ill. : |
| Name of publisher, distributor, etc | R.D. Irwin, |
| Date of publication, distribution, etc | 1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 607 p. : |
| Other physical details | charts , graphs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| Personal name | Grashof, John F. |
| Personal name | Brogowicz, Andrew A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
No copies available.