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Readings in basic marketing /

Additional authors: McCarthy, E. Jerome -- (Edmund Jerome) | Grashof, John F. | Brogowicz, Andrew A. Edition statement:3rd ed. Published by : R.D. Irwin, (Homewood, Ill. :) Physical details: ix, 607 p. : charts , graphs. ISBN: 0256025355 (pbk.). Subject(s): Marketing. Year: 1981
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