| 000 -LEADER |
|---|
| fixed length control field |
00697pam a2200205 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4771751 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210630105718.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
881213s1989 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0669158976 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
J717 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jones, John Philip |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Does it pay to advertise? : |
| Remainder of title |
cases illustrating successful brand advertising / |
| Statement of responsibility, etc |
John Philip Jones ; foreword by Sir David Orr. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Lexington, Mass. : |
| Name of publisher, distributor, etc |
Lexington Books, |
| Date of publication, distribution, etc |
1989. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 380 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography : p. [349]-370. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
SS |
| Verified |
SM |