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Does it pay to advertise? :

by Jones, John Philip
Published by : Lexington Books, (Lexington, Mass. :) Physical details: xxi, 380 p. : ill. ISBN: 0669158976 (alk. paper). Subject(s): Advertising -- Brand name products -- United States -- Case studies. Year: 1989
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5823 J717 (Browse shelf) Available

Bibliography : p. [349]-370.

202435

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