| 000 -LEADER |
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| fixed length control field |
01006nam a22002897a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140729b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
SS 81 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Cateora |
| 245 ## - TITLE STATEMENT |
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| Title |
International marketing/ |
| Statement of responsibility, etc |
Cateora and Graham |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
11 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
The McGraw -Hill companies , Inc |
| Date of publication, distribution, etc |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
Video cassette |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1 (& 12 ) McDonald's |
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| Formatted contents note |
Chapter 2. British beef. |
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| Formatted contents note |
Chapter 3 (also 6 & 9) foreign trade- Hong Kong. |
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| Formatted contents note |
Chapter 4. Yoplait. |
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| Formatted contents note |
Chapter 5. (also 6 & 13) ; trade disputes. |
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| Formatted contents note |
Chapter 6. :U.S companies doing business overseas. |
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| Formatted contents note |
Chapter 7. (also 11 & 14): Honda North America. |
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| Formatted contents note |
Chapter 7. : Done deal. |
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| Formatted contents note |
Chapter 9 : Ogre Mills. |
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| Formatted contents note |
Chapter 10 : ( & 6): Trade off and America summit |
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| Formatted contents note |
Chapter 11: (also 16) Two takes. Coke and pepsi. |
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| Formatted contents note |
Chapter 12: (& 3) Euro Disney |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
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