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International marketing/

by Cateora
Edition statement:11 ed. Published by : The McGraw -Hill companies , Inc Physical details: Video cassette Year: 2002
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Item type Location Call number Copy Status Date due
Available
AV Materials
Turkeyen Campus
Learning Resource Centre
SS 81 (Browse shelf) Tape 1 of 2 Available

Chapter 1 (& 12 ) McDonald's

Chapter 2. British beef.

Chapter 3 (also 6 & 9) foreign trade- Hong Kong.

Chapter 4. Yoplait.

Chapter 5. (also 6 & 13) ; trade disputes.

Chapter 6. :U.S companies doing business overseas.

Chapter 7. (also 11 & 14): Honda North America.

Chapter 7. : Done deal.

Chapter 9 : Ogre Mills.

Chapter 10 : ( & 6): Trade off and America summit

Chapter 11: (also 16) Two takes. Coke and pepsi.

Chapter 12: (& 3) Euro Disney

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