| 000 -LEADER |
|---|
| fixed length control field |
00562nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140731b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
SS 43 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising / |
| Statement of responsibility, etc |
Arens |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9 ed., |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
The McGraw-Hill companies, Inc |
| Date of publication, distribution, etc |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
Video cassette |
| 306 ## - PLAYING TIME |
|---|
| Playing time |
1 hr 58 mins 7 sec |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Introduction (3:00) |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Advertising perspectives (55;55) |
|
|---|
| Formatted contents note |
Part 11: Crafting marketing and advertising strategies (59:12) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|