University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Contemporary advertising /
by Arens
Edition statement:9 ed., Published by : The McGraw-Hill companies, Inc Physical details: Video cassette Year: 2004
Reviews from LibraryThing.com:
| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
| AV Materials |
Turkeyen Campus
Learning Resource Centre
|
SS 43 (Browse shelf) | Tape 1 of 3 | Available |
Introduction (3:00)
Part 1: Advertising perspectives (55;55)
Part 11: Crafting marketing and advertising strategies (59:12)
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