University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Integrated marketing communications :
by Sirgy, M. Joseph
Published by : Prentice Hall, (Upper Saddle River, N.J. : ) Physical details: xix, 312 p. : ill., charts, photos, graphs. ISBN: 0132056186. Subject(s): Communication in marketing. Year: 1998
Reviews from LibraryThing.com:
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 3 Weeks Loan |
Turkeyen Campus
Social Sciences
|
HF5415.123 S57 (Browse shelf) | Available |
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| HF5415.123 N52 1984 Marketing communication and promotion : | HF 5415 .123 S54 Promotion management and marketing communications / | HF5415.123 S54 1997 Advertising, promotion, and supplemental aspects of integrated marketing communications / | HF5415.123 S57 Integrated marketing communications : | HF5415.123 S65 Marketing communications : | HF5415.125 B47 Data mining techniques : |
Includes bibliographical references.
257590
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