University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Integrated advertising, promotion and marketing communications /
by Clow, Kenneth E
Additional authors: Baack, Donald
Edition statement:2nd ed.
Published by :
Pearson Prentice Hall,
(Upper Saddle River, N.J. :)
Physical details: xxvii, 538 p. : ill., charts, chiefly col. photos., ports.
ISBN: 0131405462 (pbk.).
Subject(s):
Communication in marketing.
|
Advertising.
Year: 2004
Reviews from LibraryThing.com:
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 3 Weeks Loan |
Turkeyen Campus
|
HF5415.123 C5 2004 (Browse shelf) | Available | |
 2 Hours Loan |
Turkeyen Campus
Reserved Collection
|
HF5415.123 C5 2004 (Browse shelf) | Available |
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| HF5415 S745 1987 Fundamentals of marketing / | HF5415 Z55 1989 Marketing / | HF5415.123 C5 Integrated advertising, promotion, and marketing communications / | HF5415.123 C5 2004 Integrated advertising, promotion and marketing communications / | HF5415 .125 L54 2003 Marketing engineering : | HF5415.1265 S55 The Internet publicity guide : |
Accompanied by CD-ROM.
Includes bibliographical references.
260921 - cd
275646 Gift Gift December 2, 2011 G$8 000.00 Georgetown Reading and Research Centre
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