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Minorities and marketing:

Additional authors: Andreasen, alan R., 1934- Published by : American Marketing Association, (Chicago, Ill.:) Physical details: [iv], 142 p.: Charts.- ISBN: 0877570957. Subject(s): Afro-Americans as consumers -- congresses. | Minorities as consumers -- United States - Congresses. Year: 1977
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Prepared for a conference held at Ohio State University, May 27 to 29, 1976.

Includes bibliographical references.

190555

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