Item type | Location | Call number | Status | Date due |
---|---|---|---|---|
3 Weeks Loan |
Turkeyen Campus
Science & Technology
|
RA410.56 L44 (Browse shelf) | Available | |
3 Weeks Loan |
Turkeyen Campus
Science & Technology
|
RA410.56 L44 (Browse shelf) | Available |
No cover image available No cover image available | |||||||
RA410.55 G7 D78 Studies in economic appraisal in health care / | RA410 .55 G7 D78 Principles of economic appraisal in health care / | RA410 .55 U5 M32 Planning the finances of the health sector: | RA410.56 L44 Social marketing and social change : | RA410.56 L44 Social marketing and social change : | RA410 .7 R33 Health manpower and productivity; |
Includes bibliographical references.
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.
Purchased Purchased Feb. 13, 2018. 291405 $19,832 YBYW
Purchased Purchased Feb. 13, 2018. 291406 $19,832 YBYW
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