Business Horizons

Contents
Volume 52 Number 3 May-June 2009

Editor's Perspective
It's all about sales
Catherine M. Dalton 205

Executive Digests
The bottom line: Marketing and firm performance
Leslie M. Fine 209

The pressure to perform: Innovation, cost, and the
lean revolution
Kimberly A. Bates, E. James Flynn, and
Barbara B. Flynn 215

Featured Articles
Are Iranian consumers poised to "buy American" in a
hostile bilateral environment
Mahmood Bahaee and Michael J Pisani 223

Why is my sales force automation system failing?
Robert M. Barker, Stefan F. Gohmann, Jian Guan,
and David J. Faulds 233

Employer and employee obligations and rights under
the Uniformed Services Employment and
Reemployment Rights Act
Gary L. Tidwell, Daniel A. Rice, and Gary Kropkowski 243

Going "purple": Can military jointness principles
provide a key to more successful integration at the
marketing-manufacturing interface?
Matthew A. Douglas and David Strutton 251

The National healthcare crisis: Is eHealth a
key solution?
John W. Hill and Phillip Powell 265

Building the bottom line by developing the frontline:
Career development for service employees
Donald W. Jackson Jr. and Nancy J. Sirianni 279

Global software piracy: Trends and strategic
considerations
Alexander Nill and Clifford J. Shultz II 289

Books on the Horizon by Mimi Dollinger
A Splendid Exchange: How Trade Shaped the World
William J. Bernstein 299

The Snowball: Warren Buffett and the Business of
life
Alice Schroeder 300

The First Billion is the Hardest: Reflections on a Life
of Comebacks and America's Energy Future
T. Boone Pickens 301

Ahead of the Curve: Two years at Havard Business
School
Philip Delves Broughton 302