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The conquest of cool :

by Frank, Thomas,
Published by : University of Chicago Press, (Chicago :) Physical details: 287 p. : ill. ; ISBN: 0226259919 (alk. paper). Subject(s): Marketing -- United States -- History -- 20th century. | Advertising -- United States -- History -- 20th century. | Advertising and youth -- United States -- History -- 20th century. | Consumer behavior -- United States -- History -- 20th century. | Subculture -- United States. | United States -- Social conditions -- 1960-1980. | United States -- Social conditions -- 1980- Year: 1997
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Item type Location Call number Status Date due
2 Hours Loan 2 Hours Loan
Centre for Communication Studies
HF5415.1 .F72 1997 (Browse shelf) Available

Includes bibliographical references (p. 245-272) and index.

CCS 272

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