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Planning, implementing and evaluating health promotion programs :

by McKenzie, James F.,
Additional authors: Neiger, Brad L. | Thackeray, Rosemary Edition statement:7th ed. Published by : Pearson, ([U.S.A] :) Physical details: xviii, 478 p. : ill., charts, graphs. ISBN: 9780134219929 (pbk.). Subject(s): Health Promotion -- United States. | Health Education -- United States. | Health Planning -- United States. Year: 2017
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Item type Location Collection Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Science & Technology
Book RA427.8 M33 2017 (Browse shelf) Available
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Science & Technology
Book RA427.8 M33 2017 (Browse shelf) Available

Includes bibliographical references

Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.

Purchased Purchased June 09, 2022 299298 $41, 509 YBYW

Purchased Purchased June 09, 2022 299299 $41, 509 YBYW

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