University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Advertising and integrated brand promotion /
by O'Guinn, Thomas C
Additional authors: Allen, Chris T.
|
Semenik, Richard J.
Edition statement:3rd ed.
Published by :
Thomson/South-Western,
(Mason, Ohio :)
Physical details: xxxix, 773 p. : ill., charts, diagrs., photos., ports.
ISBN: 0324113803.
Subject(s):
Advertising.
|
Advertising media planning.
Year: 2003
Reviews from LibraryThing.com:
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 3 Weeks Loan |
Turkeyen Campus
Social Sciences
|
HF5821 .O34 2003 (Browse shelf) | Available | |
| 3 Weeks Loan |
Turkeyen Campus
Social Sciences
|
HF5821 O34 2003 (Browse shelf) | Available |
Browsing Turkeyen Campus Shelves , Shelving location: Social Sciences Close shelf browser
|
|
|
|
|
|
||
| HF5821 J8 Advertising media / | HF5821 L35 Advertising : | HF5821 L43 2005 Principles of advertising : | HF5821 O34 2003 Advertising and integrated brand promotion / | HF5821 S57 Issues in the economics of advertising / | HF5821 W45 Advertising / |
Includes bibliographical references.
255882
There are no comments for this item.