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Strategic brand management /

by Keller, Kevin Lane,
Edition statement:2nd ed. Published by : Pearson Education, (Upper Saddle River; N.J. : ) Physical details: 218 p. : ill., charts, photos., ports., graphs. ISBN: 0131006703 (pbk.) . Subject(s): Brand name products -- Management. Year: 2003
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HD69 B7 K44 2003 (Browse shelf) Available

Above title : Best practice cases in branding : lessons from the world`s strongest brands.

Includes bibliographical references.

257497

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