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Global marketing management :

by Buzzell, Robert D
Additional authors: Quelch, John A | Bartlett, Chritopher A Published by : Addison-Wesley Pub., (Readings, MA. :) Physical details: x, 686 p. : ill., charts, diagrs., photos., graphs. ISBN: 0201539721 (pbk.). Subject(s): Export marketing -- Management. | Export marketing -- Management -- Case studies. Year: 1995
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Item type Location Call number Status Date due
1 Week Loan 1 Week Loan
Tain Campus
Social Sciences
HF1416 B89 (Browse shelf) Available

Includes bibliographical references.

BCL 11227

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