University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Services marketing :
by Lovelock, Christopher
Additional authors: Wirtz, Jochen Edition statement:5th ed. Published by : Pearson, (Upper Saddle River, N.J. :) Physical details: [xviii, 652] p. : ill., charts, diagrs., photos., ports., graphs, maps. ISBN: 0131138650. Subject(s): Professions -- Marketing
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Service industries
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Marketing
Year: 2004
Reviews from LibraryThing.com:
| Item type | Location | Call number | Status | Date due |
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 1 Week Loan |
Tain Campus
Social Sciences
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HF5415 .122 L68 2004 (Browse shelf) | Available |
Browsing Tain Campus Shelves , Shelving location: Social Sciences Close shelf browser
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| HF5415.12 P47 Application in basic marketing : | HF5415 .122 C68 The marketing of services / | HF5415 .122 L68 2001 Services marketing : | HF5415 .122 L68 2004 Services marketing : | HF5415 .123 C66 2004 Integrated advertising, promotion, and marketing communications / | HF5415 .123 C66 2004 Integrated advertising, promotion, and marketing communications / |
Includes bibliographical references.
BCL 15075
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