University of Guyana Library
Berbice and Turkeyen Campuses
Berbice and Turkeyen Campuses
Advertising, promotion, and supplemental aspects of integrated marketing communications /
by Shimp, Terence A
Edition statement:4th ed. Published by : Dryden P., (Fort Worth :) Physical details: xxiv, 589 p. : col. ill. ISBN: 0030103525. Subject(s): Communication in marketing. | Sales promotion. | Advertising. | Direct marketing.
Year: 1997
Reviews from LibraryThing.com:
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
 3 Weeks Loan |
Turkeyen Campus
Social Sciences
|
HF5415.123 S54 1997 (Browse shelf) | Available |
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| HF 5415 .123 H37 Maketing : | HF5415.123 N52 1984 Marketing communication and promotion : | HF 5415 .123 S54 Promotion management and marketing communications / | HF5415.123 S54 1997 Advertising, promotion, and supplemental aspects of integrated marketing communications / | HF5415.123 S57 Integrated marketing communications : | HF5415.123 S65 Marketing communications : |
Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Includes bibliographical references.
257559
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