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Cultural dimensions of marketing strategies /

by Mitchell, Ivor S
Published by : Rucgers University, ([New Brunswick, N.Y. :) Physical details: [247] - 269 p. : ill., diagrs., graphs. Subject(s): Consumers. | Consumers' preferences. | Market surveys. | Consumers - U.S. | Consumers - Guyana. | Culture. Year: 1997
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Photocopied from the review of Black Political Economy.

Bibliography : p. 261.

c/c 155905

c/c 155904

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