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Readings in marketing information systems :

by Smith, Samuel Van Dyke
Additional authors: Brien, Richard H. | Stafford, James E. Published by : Houghton Mifflin, (Boston, Mass. : ) Physical details: xii, 399 p. : ill. Subject(s): Marketing -- Management. | Marketing research. Year: 1968
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5415.13 S65 (Browse shelf) Available

Includes bibliographical references.

168933

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