Contemporary advertising ,

Edition statement:8 ed., Published by : The McGraw-Hill companies , Inc Physical details: Video cassette Year: 2002

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Item type	Location	Call number	Copy	Status	Date due
AV Materials	Turkeyen Campus Learning Resource Centre	SS 42 (Browse shelf)	Tape 1 of 2	Available

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	SS 34 Money hunt and MHI entrepreneurship video series.	SS 34 Small business management :	SS 40 Contemporary advertising ,/	SS 42 Contemporary advertising ,	SS 42 Contemporary advertising /	SS 43 Contemporary advertising /	Next

Introduction (2:30)

Part 1: Advertising perspectives (55:23)

Part 11: Crafting marketing and advertising strategies (59:15)

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