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Perspectives on strategic marketing management /

Additional authors: Kerin, Rogers A. | Peterson, Robert A. Edition statement:2nd ed. Published by : Allan and Dacon, (Boston : ) Physical details: xiii, 483 p. ISBN: 0205079229 (pbk.). Subject(s): Marketing -- Management -- Addresses, essays, lectures. Year: 1982
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5415.13 P477 1983 (Browse shelf) Available

Includes bibliographical references.

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