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Advertising and promotion :

by Belch, George E.
Additional authors: Belch, Michael A. Series: Irwin/McGraw-Hill series in marketing Edition statement:5th ed. Published by : Irwin/McGraw-Hill (Boston, Mass. :) Physical details: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; | 29 cm. ISBN: 0072314451. Subject(s): Advertising. | Sales promotion. | Communication in marketing. Year: 2001
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences 		HF5823 .B387 2001 (Browse shelf) Available

Includes bibliographical references and index.

257533

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