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Consumer behavior and managerial decision making /

by Kardes, Frank R.
Published by : Addison-Wesley, (Reading, Mass. :) Physical details: xx, 505 p. : ill. ISBN: 0321001990 . Subject(s): Consumer behavior. | Decision making. Year: 1999
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HF5415.3 .K37 (Browse shelf) Available

Includes bibliographical references (p [461]-482) and indexes

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