Consumer behavior /

by Engel, James F

Additional authors: Kollat, David T. | Blackwell, Roger D. Series: (Holt, Rinehart, and Winston marketing series) Published by : Holt, Rinehart, and Winston (New York :) Physical details: xiv, 652 p. : illus. Subject(s): Consumer behavior. | Marketing research. Year: 1968

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