Marketing management :

by Quelch, John A.

Additional authors: Dolan, Robert J. | Kosnik, Thomas J. Series: (The Irwin series in marketing) Published by : Irwin, (Homewood, IL : ) Physical details: xiii, 848 p. : ill, charts, diagrs., photos, graphs. ISBN: 0256109559.. Subject(s): Marketing -- management. | Marketing -- management -- Case studies. Year: 1993

Reviews from LibraryThing.com:

Tags from this library:

No tags from this library for this title.