Principles of marketing :

by Semenik, Richard J

Additional authors: Bamossy, Gary J. | Vaughan, Christopher R. W. Edition statement:Canadian ed. Published by : Nelson Canada, (Scarborough, Ont. :) Physical details: xxii, 709 p. :., charts, photos., ports., graphs. ISBN: 0176049428. Subject(s): Marketing -- Management. Year: 1995

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