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Research methods for business students /

by Saunders, Mark N. K.
Additional authors: Lewis, Philip -- 1945- | Thornhill, Adrian Edition statement:2nd ed. Published by : Prentice Hall, (Harlow :) Physical details: xvi, 479 p. : ill., charts, graphs. ISBN: 0273639773 (pbk.). Subject(s): Business -- Research. | Business -- Research -- Data processing. Year: 2000
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences
HD30.4 S38 2000 (Browse shelf) Available

Includes bibliographical references.

Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.

Gift Gift 2023-07-20 307298 $6,200 Gerald Willabus.

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