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Global marketing management /

by Keegan ,Warren J.
Additional authors: Keegan, Warren J. -- Multinational marketing management. Edition statement:4th ed. Published by : Prentice Hall, (Englewood Cliffs, N.J. :) Physical details: xvi, 783 p. : ill. ISBN: 0133572609. Subject(s): Export marketing -- Management. | Export marketing -- Management -- Case studies. Year: 1989
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences 		HF1009.5 K39 1989 (Browse shelf) Available

Rev. ed. of: Multinational marketing management. 3rd ed. 1984.

Includes bibliographies.

48104

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