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Marketing research essentials /

by McDaniel, Carl Jr
Additional authors: Gates, Roger -- 1942 - Edition statement:2nd ed. Published by : South-Western College Pub., (Cincinnati, Ohio :) Physical details: xxii, [488] p. : ill., charts, photos., photos., graphs. ISBN: 0538876697 (pbk.). Subject(s): Marketing research Year: 1998
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Item type Location Call number Status Date due
1 Week Loan 1 Week Loan
Tain Campus
Social Sciences
HF5415 .2 M3 1998 (Browse shelf) Available

Includes bibliographical references.

BCL 13194

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