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Management in marketing channels /

Additional authors: Bowersox, Donald J. Series: (McGraw-Hill series in marketing) Published by : McGraw-Hill, (New York :) Physical details: viii, 390 p. : ill. ISBN: 0070067406. Subject(s): Marketing channels -- Management. | Marketing -- Management. | Marketing -- Management -- Case studies. Year: 1980
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Item type Location Call number Status Date due
3 Weeks Loan 3 Weeks Loan
Turkeyen Campus
Social Sciences 		HF5415.125 M35 (Browse shelf) Available

Includes index.

Bibliography : p. 369-383.

195713

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